Improve and Enhance Feedback, Result, and Report Page
Improve and Enhance Feedback, Result, and Report Page
Improve and Enhance Feedback, Result, and Report Page
Product
Product
Product
Ruangbelajar
Ruangbelajar
Ruangbelajar
Release Date
December 2023
Release Date
December 2023
Release Date
December 2023
Role
Product Designer
Role
Product Designer
Role
Product Designer
📝 Summary
📝 Summary
📝 Summary
What is Ruangbelajar in Ruangguru?
What is Ruangbelajar in Ruangguru?
What is Ruangbelajar in Ruangguru?
Ruangguru is currently the largest tech-enabled education provider in Indonesia, serving over 38 million users and 300,000 teachers. and works closely with all levels of the Indonesian government. Ruangguru offers a variety of educational services for all levels, from K–12 (pre-primary school–senior high school) to lifelong learning. One of the K-12 products is Ruangbelajar, its an online self-learning platform with subscription model that offers topic-based journeys, consisting of animated videos, quizzes, infographic summaries, and mock tests.
Ruangguru is currently the largest tech-enabled education provider in Indonesia, serving over 38 million users and 300,000 teachers. and works closely with all levels of the Indonesian government. Ruangguru offers a variety of educational services for all levels, from K–12 (pre-primary school–senior high school) to lifelong learning. One of the K-12 products is Ruangbelajar, its an online self-learning platform with subscription model that offers topic-based journeys, consisting of animated videos, quizzes, infographic summaries, and mock tests.
Ruangguru is currently the largest tech-enabled education provider in Indonesia, serving over 38 million users and 300,000 teachers. and works closely with all levels of the Indonesian government. Ruangguru offers a variety of educational services for all levels, from K–12 (pre-primary school–senior high school) to lifelong learning. One of the K-12 products is Ruangbelajar, its an online self-learning platform with subscription model that offers topic-based journeys, consisting of animated videos, quizzes, infographic summaries, and mock tests.
Problem
Problem
Problem
Our business team found low renewal rates for Ruangbelajar product, and our research team found that parents prioritized price and the product's value when making renewal decisions. and parent usually checked their child's learning reports or exam scores at school to assess their child’s understanding after purchasing the Ruangbelajar product to measure product value compare with other courses. However, our current result and report page only show usage data, not supporting users in continuing their learning journey.
Our business team found low renewal rates for Ruangbelajar product, and our research team found that parents prioritized price and the product's value when making renewal decisions. and parent usually checked their child's learning reports or exam scores at school to assess their child’s understanding after purchasing the Ruangbelajar product to measure product value compare with other courses. However, our current result and report page only show usage data, not supporting users in continuing their learning journey.
Our business team found low renewal rates for Ruangbelajar product, and our research team found that parents prioritized price and the product's value when making renewal decisions. and parent usually checked their child's learning reports or exam scores at school to assess their child’s understanding after purchasing the Ruangbelajar product to measure product value compare with other courses. However, our current result and report page only show usage data, not supporting users in continuing their learning journey.
Solution
Solution
Solution
We created loop learning experience mechanism, after users did assessment then they will see result page from it, with focusing more on their strength and weaknesses, and users also can visit the real time report to identify all of their understanding from subjects level to the topics detail. we also add smart recommendation as an actionable items to feedback, result and report. So users not only can analyze understanding but also can continue/improve their learnings.
We created loop learning experience mechanism, after users did assessment then they will see result page from it, with focusing more on their strength and weaknesses, and users also can visit the real time report to identify all of their understanding from subjects level to the topics detail. we also add smart recommendation as an actionable items to feedback, result and report. So users not only can analyze understanding but also can continue/improve their learnings.
We created loop learning experience mechanism, after users did assessment then they will see result page from it, with focusing more on their strength and weaknesses, and users also can visit the real time report to identify all of their understanding from subjects level to the topics detail. we also add smart recommendation as an actionable items to feedback, result and report. So users not only can analyze understanding but also can continue/improve their learnings.
Success Metrics
Success Metrics
Success Metrics
We successfully improved study loop by continue learning via feedback page (Improved WAU 4,3% year of year from Nov 2022 to 2023)
For report page, the average weekly active users range from 4-6%. Among other engagement features, report page ranks second highest after the Pet feature, and during the research learning call, users said it can help check their understanding and very useful feature.
Business team still need to analyze the sales result. [will update later]
We successfully improved study loop by continue learning via feedback page (Improved WAU 4,3% year of year from Nov 2022 to 2023)
For report page, the average weekly active users range from 4-6%. Among other engagement features, report page ranks second highest after the Pet feature, and during the research learning call, users said it can help check their understanding and very useful feature.
Business team still need to analyze the sales result. [will update later]
📚 My Design Process
📚 My Design Process
📚 My Design Process
🗣 User Interview
🗣 User Interview
🗣 User Interview
I interviewed 5 people and summarize the key points and overlay experience through making journey mapping.
I interviewed 5 people and summarize the key points and overlay experience through making journey mapping.
I interviewed 5 people and summarize the key points and overlay experience through making journey mapping.
Validated problems by real users:
Users are confused because our current results and report page don't provide clear suggestions on what to do next to continue learning.
They don't know their strengths and weaknesses after completing assignment tests, so they can't effectively learn in ruangbelajar.
Validated problems by real users:
Users are confused because our current results and report page don't provide clear suggestions on what to do next to continue learning.
They don't know their strengths and weaknesses after completing assignment tests, so they can't effectively learn in ruangbelajar.
Validated problems by real users:
Users are confused because our current results and report page don't provide clear suggestions on what to do next to continue learning.
They don't know their strengths and weaknesses after completing assignment tests, so they can't effectively learn in ruangbelajar.
Users needs:
Better insights and learning material suggestions for them to continue learning and achieve better scores at school.
Results that focus more on their strengths and weaknesses, so they can identify which areas need improvement later on.
Motivational aspects after completing assignment tests.
Users needs:
Better insights and learning material suggestions for them to continue learning and achieve better scores at school.
Results that focus more on their strengths and weaknesses, so they can identify which areas need improvement later on.
Motivational aspects after completing assignment tests.
Users needs:
Better insights and learning material suggestions for them to continue learning and achieve better scores at school.
Results that focus more on their strengths and weaknesses, so they can identify which areas need improvement later on.
Motivational aspects after completing assignment tests.
📃 Mapping Problem and identify existing journey
📃 Mapping Problem and identify existing journey
📃 Mapping Problem and identify existing journey
I mapped out the journey and my hypotheses for the pain points here. This framework helped me audit the current feature problems that users might face. After mapping it, I discussed it again with PM to decide and prioritize the solutions we will focus on.
I mapped out the journey and my hypotheses for the pain points here. This framework helped me audit the current feature problems that users might face. After mapping it, I discussed it again with PM to decide and prioritize the solutions we will focus on.
I mapped out the journey and my hypotheses for the pain points here. This framework helped me audit the current feature problems that users might face. After mapping it, I discussed it again with PM to decide and prioritize the solutions we will focus on.
🎯 Focus Problems & Define the solution
🎯 Focus Problems & Define the solution
🎯 Focus Problems & Define the solution
Learning from previous data, insights, and usability inspections, I decided to redesign the page by providing better insights and actionable results after users complete their assignment test. I will also add motivation and engaging copy to encourage them to continue and improve their learning based on their understanding.
Learning from previous data, insights, and usability inspections, I decided to redesign the page by providing better insights and actionable results after users complete their assignment test. I will also add motivation and engaging copy to encourage them to continue and improve their learning based on their understanding.
Learning from previous data, insights, and usability inspections, I decided to redesign the page by providing better insights and actionable results after users complete their assignment test. I will also add motivation and engaging copy to encourage them to continue and improve their learning based on their understanding.
🎨 Crafting Concept and Validate it!
🎨 Crafting Concept and Validate it!
🎨 Crafting Concept and Validate it!
To find the best concept for our users, I conducted a concept test with real users. Due to time constraints, as the team needs to release it before the new academic year, I also conducted usability testing to assess users' understanding of the flow navigation. This testing involved 5 participants and helped us gather feedback to decide which concept to develop further.
To find the best concept for our users, I conducted a concept test with real users. Due to time constraints, as the team needs to release it before the new academic year, I also conducted usability testing to assess users' understanding of the flow navigation. This testing involved 5 participants and helped us gather feedback to decide which concept to develop further.
To find the best concept for our users, I conducted a concept test with real users. Due to time constraints, as the team needs to release it before the new academic year, I also conducted usability testing to assess users' understanding of the flow navigation. This testing involved 5 participants and helped us gather feedback to decide which concept to develop further.
🛠⚙️ Design that i also adjusted from the testing
🛠⚙️ Design that i also adjusted from the testing
🛠⚙️ Design that i also adjusted from the testing
🏆 Final Design
🏆 Final Design
🏆 Final Design
✨Seamless the UX journey for result, feedback, and report page
✨Seamless the UX journey for result, feedback, and report page
✨Seamless the UX journey for result, feedback, and report page
Users can check their achievements after a test and assess their understanding on the result page. They can seamlessly view explanations, receive recommendations, and track progress on each funnel from feedback, result, and report pages. I ensure the journey/flow is connected and provide clear entry points from both the result page and the RG homepage.
Users can check their achievements after a test and assess their understanding on the result page. They can seamlessly view explanations, receive recommendations, and track progress on each funnel from feedback, result, and report pages. I ensure the journey/flow is connected and provide clear entry points from both the result page and the RG homepage.
Users can check their achievements after a test and assess their understanding on the result page. They can seamlessly view explanations, receive recommendations, and track progress on each funnel from feedback, result, and report pages. I ensure the journey/flow is connected and provide clear entry points from both the result page and the RG homepage.
🧐 Feedback page
🧐 Feedback page
🧐 Feedback page
This is the feedback page where users can view explanations for their answers and receive suggestions for video recommendations to continue learning from their mistakes or improve their understanding for the next topics.
This is the feedback page where users can view explanations for their answers and receive suggestions for video recommendations to continue learning from their mistakes or improve their understanding for the next topics.
This is the feedback page where users can view explanations for their answers and receive suggestions for video recommendations to continue learning from their mistakes or improve their understanding for the next topics.
📖 Learning Report
📖 Learning Report
📖 Learning Report
This feature make Ruangbelajar more useful and relevant for students, also have a feedback loop for Ruangbelajar users to keep them engaged with Ruangbelajar and continue to study, and give representation of the impact of their activity to their level of understanding,
This feature make Ruangbelajar more useful and relevant for students, also have a feedback loop for Ruangbelajar users to keep them engaged with Ruangbelajar and continue to study, and give representation of the impact of their activity to their level of understanding,
This feature make Ruangbelajar more useful and relevant for students, also have a feedback loop for Ruangbelajar users to keep them engaged with Ruangbelajar and continue to study, and give representation of the impact of their activity to their level of understanding,
💻 All UI Screens
💻 All UI Screens
💻 All UI Screens
After getting approval from stakeholders and the team, I design all aspects of the interface, including all edge cases, empty state, error state, device types, and compile everything for easy handover to engineers.
After getting approval from stakeholders and the team, I design all aspects of the interface, including all edge cases, empty state, error state, device types, and compile everything for easy handover to engineers.
After getting approval from stakeholders and the team, I design all aspects of the interface, including all edge cases, empty state, error state, device types, and compile everything for easy handover to engineers.
📈 The Results
📈 The Results
📈 The Results
We successfully improved study loop by continue learning via feedback page (Improved WAU 4,3% year of year from Nov 2022 to 2023)
For report page, the average weekly active users range from 4-6%. Among other engagement features, report page ranks second highest after the Pet feature, and during the research learning call, users said it can help check their understanding and very useful feature.
We also successfully increased the sales to 2x from last year Nov 2022 to 2023
We successfully improved study loop by continue learning via feedback page (Improved WAU 4,3% year of year from Nov 2022 to 2023)
For report page, the average weekly active users range from 4-6%. Among other engagement features, report page ranks second highest after the Pet feature, and during the research learning call, users said it can help check their understanding and very useful feature.
We also successfully increased the sales to 2x from last year Nov 2022 to 2023
We successfully improved study loop by continue learning via feedback page (Improved WAU 4,3% year of year from Nov 2022 to 2023)
For report page, the average weekly active users range from 4-6%. Among other engagement features, report page ranks second highest after the Pet feature, and during the research learning call, users said it can help check their understanding and very useful feature.
We also successfully increased the sales to 2x from last year Nov 2022 to 2023
🔑 Key Takeaways
🔑 Key Takeaways
🔑 Key Takeaways
Always think critically in every problem, so we can provide solutions effectively.
In this project, we design for scalability, meaning designing solutions that address both business and user needs in the long term, ensuring each feature and flow is beneficial for users and contributes to the growth of our business.
Benchmarking and desk research processes during design are crucial. With these processes, I can provide UI components that have been carefully considered for their intuitive UX when designing.
Always think critically in every problem, so we can provide solutions effectively.
In this project, we design for scalability, meaning designing solutions that address both business and user needs in the long term, ensuring each feature and flow is beneficial for users and contributes to the growth of our business.
Benchmarking and desk research processes during design are crucial. With these processes, I can provide UI components that have been carefully considered for their intuitive UX when designing.
Always think critically in every problem, so we can provide solutions effectively.
In this project, we design for scalability, meaning designing solutions that address both business and user needs in the long term, ensuring each feature and flow is beneficial for users and contributes to the growth of our business.
Benchmarking and desk research processes during design are crucial. With these processes, I can provide UI components that have been carefully considered for their intuitive UX when designing.